The river cruise market is exploding-worldwide. There are many choices, yet few are differentiated by much more than the interior décor of ships and price. All river boats have to be about the same size to fit the waterways they serve. So why did Viking rise to the pinnacle of river cruise success? The answer is…..”They just get it right.” From the smallest design choices, to excellent and destination appropriate cuisine, to amenities in the cabins, to the insider access on shore, to unparalleled partnerships (Masterpiece Theater/Downton Abbey!), Viking has proven time and time again to be a perfect solution for clients looking for the quintessential river cruise experience. Very simply, “They just get it right”—every detail.