- Asking When Travel Will Return to Normal is the Wrong Question When Will Travel Return to Normal? Two excellent travel writers asked this question of their readers this week. The responses were predictable. “There is a new normal.” “Demand is so high we are back to 2019 levels”, “Travel is back and travelers are more interested in sustainable metrics, ecologically, economically, and culturally.” Bravo, so it […]
- RIP Influencers. Long Live the Experts Part rant, part ‘come to Jesus moment’; you have been warned…… This may sound strange coming from me, but I am bored with social media. Not updates from friends and family, those I love. But I am bored with the artfully crafted, fluff that is passing for influencer marketing in travel. I am over it, […]
- How To Market to the Affluent Traveler? Note: The editor of a leading travel industry publication called me “entitled” recently. I was shocked. Fortunate yes, but hardly entitled. But I thought maybe my language is, maybe my travels appear so? And is that a bad thing when I hope to inspire high net worth travelers? I don’t think so, and that inspired […]