How To Market to the Affluent Traveler?
Note: The editor of a leading travel industry publication called me “entitled” recently. I was shocked. Fortunate yes, but hardly entitled. But I thought maybe my language is, maybe my travels appear so? And is that a bad thing when I hope to inspire high net worth travelers? I don’t think so, and that inspired […]
Exploring Paris: Beyond the Top Ten Sites
Tuileries Gardens Time to explore Paris is the ultimate luxury. Deciding how to spend that precious time is always the challenge. You can visit the iconic monuments, Mona Lisa at the Louvre, Eiffel Tower, and Notre Dame, wade through the crowds and click them off your list. Or you can take a slightly different roadmap and experience the […]
Follow the Art: Traveling through History
The provenance of art in the world’s museums can paint a timeline of history as clearly as any book. Whenever I travel I visit museums, but my focus is less the artistic value of the art than the story its history of ownership tells about the region or country I am visiting. Looking at the provenance of […]
5 Cruises I Want to Book Right Now
Catherine Palace, Tsarskoye Selo, Russia If I could take every cruise I wanted over the next 12 months, these would be my top 5 choices. This is not an #ad and my choices are only influenced by the itineraries I find most intriguing on the ships I love. It is highly personal and therefore highly biased. […]
Dear Tor, A Letter to Tor Hagen, Chairman and CEO Viking Cruises
Viking Star sailing into Greenwich Dear Tor, As you have just launched your sixth ocean-going ship, Viking Jupiter, I hope you won’t mind my sharing a personal note with a few readers. Our past goes back many years and has had its ups and downs. From the video depiction of the Bayeux Tapestry onboard Viking […]
Instagram Influencer or Luxury Travel Advisor — The Best Job in the World?
Instagram Influencers Are you thinking luxury travel influencer sounds like a great job? Thousands claim the title on Instagram, but few succeed in turning their posts into a profitable career. Those that do are amazing, but most are influencing other influencers in an echo chamber of those looking for free travel. As Instagram clamps down […]
Where to Go in 2019: Travel Advice or Travel Advertorial?
Ignacio Maza and Jean Newman Glock #itscomplicated “Where to go” travel lists are ubiquitous. Everyone has one, top ten lists are click-bait on social media but how can you trust that they are not driven by advertiser dollars? #itscomplicated The conventional wisdom is that you can’t trust any of us who write about travel while accepting […]
When Did Travel Get So Complicated?
Transformational, authentic, experiential, wellness, instagrammable, overtourism or unplugged, these buzzwords are ubiquitous in all travel promotions these days. Add to them, the multitude of land touring choices: independent, small group, large group, or private jet and the choices increase exponentially. I haven’t even mentioned the dilemma of choosing the right ship or boat for cruising the world’s […]
Forgotten St. Petersburg: Shadows of the Romanovs
Many Romanov sites in St. Petersburg and nearby Tsarskoye Selo (Pushkin) have been restored in the past few years, but a few remain untouched. I had planned to write an article about “Reinventing the Romanovs” as Russia continues to restore and open many new palaces. But as often happens to me, my plans shifted once I arrived. […]
Guernsey: Shadows of German Occupation
Guernsey, an island previously known more for its cows than World War II, is becoming a port that savvy cruise ships choose to add to their itineraries. Sailing into St. Peter Port much seems the same as it did during the Occupation Thanks to the best-selling novel, “The Guernsey Literary and Potato Peel Pie Society” […]